Benny is a dynamic and accomplished professional with nearly two decades of experience driving efficiencies in the hospitality IT sector. With a strong track record of success, he excels at leveraging technology to streamline operations, reduce costs and elevate the guest experience across diverse hotel environments.

Passionate about hospitality and technology, Benny has consistently led cross-functional teams in delivering tailored IT solutions that meet the unique demands of hotels. His deep industry insight enables him to seamlessly integrate cutting-edge systems into traditional hospitality frameworks, ensuring smooth operations and impactful results. He has played a key role in numerous hotel openings and brand conversions for some of the most recognized hotel groups.

Benny's impressive career includes technical and leadership positions at Le Meridien, Thistle Hotels, and Starwood/Marriott Hotels in London. Most recently, he headed the Hotel Technology team at Aimbridge EMEA, where he continued to deliver solutions that align with the evolving needs of modern hospitality.

Benny Nur

Principal Consultant

Completed Projects

• W London Leicester Square - New Opening - 2010

• Le Meridien Piccadilly - Renovation - 2010

• Aloft London Excel - New Opening - 2011

• The Park Tower Knightsbridge - Renovation - 2013

• Sheraton Grand London Park Lane - Renovation - 2016

• DoubleTree by Hilton Kingston Upon Thames - New Opening - 2017

• DoubleTree by Hilton Swindon - Conversion - 2017

• Crowne Plaza Felbridge - Conversion - 2017

• AC Hotel by Marriott Belfast - New Opening - 2018

• Jupiter Hotels (31 hotels) - Onboarding - 2021

• Mercure Newport - New Opening - 2022

• Holiday Inn / Ibis Styles Manchester Airport T2 - New Opening - 2023

• Albrighton Hall and Spa, a member of Radisson Individuals - Conversion - 2024

• Dallas Burston Polo Club Hotel - New Opening - 2025

Recent Projects

• Advisory role for a UK based hotel management company to support their growing portfolio on new openings, hotel onboarding and various property projects

  • Bedford Hotel Belfast - New Opening - Q4 2025

  • Holiday Inn Express Derry - Extension - Q3 2025

  • New Bath Hotel and Spa - Conversion - Q4 2025

  • DoubleTree by Hilton Derry - Conversion - Q4 2025

• Project resource for a world leading hospitality group, part of a working group of their global PMS roll-out project